1960s: Rebellion & Individuality
The 1960s were a decade of unrest and rebellion against the establishment and the conservatism that was celebrated in the 1950s. Clothing reflected this new attitude, especially with the youth who were more concerned with self-expression and individuality than classical dressing by the “rulebook”. The clothing industry caught on to this new wave with the youth, and offered a plethora of styles. Stores carried more variety than ever. It was approaching an “anything goes” period, where often the thing that mattered the most was not what you wore, but what you didn’t wear.
The was also the first time that fathers began looking to their sons for advice. The first time in history that grown men wanted to look young and care-free. This trend, of course, only took us further away from the rules of elegance that were established in the 1930s.
credit: Dan Trepanier
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