1950s: The Age of Conformity
The 1950s was the Age of Conformity. Young men returning from the military were anxious to fit right in with the establishment. Fitting in and “looking the part” meant taking on the Ivy League look, which was dominating menswear. Individuality in style of clothing was an afterthought. The goal was to look “part of the club”, in a boxy sack suit, oxford shirt, rep tie, and loafers. This was another big boost for mass Ready-to-Wear manufacturers who gladly sold the same ill-fitting tweed jackets to any young man trying to look smart and employable.
Furthermore, the 1950s saw the introduction of man-made fabrics like rayon and nylon. This was another boost to the bottom line for the clothing manufacturers who could now save significantly on the cost of fabric, while producing a garment that was thought to be “more durable and easiest to wash”. As it turns out, synthetic cloth makes for terrible menswear garments, especially in suiting. Natural fibers are always better.
Aesthetically the period was dominated by conservative grey suits and minimalist accessories (hat, pocket square, cigarette, and martini) for just about everyone.
credit: Dan Trepanier
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