1920s – Broadening Horizons
After the war (which introduced numerous classic menswear designs which are still used today, like trench coats and cargos), business started to pick-up and Americans had more money. More money allowed them to travel more and broaden their horizons culturally and aesthetically. Many crossed the Atlantic to England and France. Naturally they returned with suitcases full of the latest fashions being worn overseas.
Of all the countries, England had the most influence on American menswear. In the 1920s American college students began putting their own spin on pieces being worn at the legendary Oxford University, including button-down shirts, natural-shouldered jackets, regimental ties, and colorful argyle socks. Furthermore, the Prince of Wales, who later became the Duke of Windsor, was the world’s most important and influential menswear figure. Through newsreels, newspapers, and magazines the elegant Prince became the first international “style icon” and became widely known and renowned for his impeccable taste in clothing. He was a legitimate trendsetter for every day people and it was the first time in history that clothing advertisers would use a celebrity face to sell clothing, shamelessly plugging their items “as worn by the Prince”.
credit: Dan Trepanier
